What is SEO?
Search Engines like Google display links that are most relevant, authoritative and user friendly by using algorithms. Explained simply search engines want to provide searchers with the best answer to their search query.
How do I improve my search ranking?
Search Engine Optimisation or SEO works to ensure a website can be found in search engines for words and phrases relevant to that business. Therefore understanding your potential customers is the first step to improving your search ranking. SEO services will improve website structure and HTML, optimise content and build links as part of the optimisation process.
The ultimate outcome is a user friendly site with great content and that people want to share.